In 1981, Shri Vile Parle Kelavani Mandal (SVKM) established Narsee Monjee Institute of Management Studies (NMIMS) to meet the growing demand for management education. In 2003, NMIMS was declared a deemed to be university under Section 3 of the UGC Act 1956. The Vision of the University is to be a globally admired University by 2030. The Mission of NMIMS is to emerge as a Centre of Excellence, best in class in India and Asia and yearning to be the best in the world by 2030.

An initiative of SBM under NMIMS Mumbai, the Pravin Dalal School of Entrepreneurship and Family Business Management has received an A+ grade from NAAC. The AACSB and AICTE have authorized the Pravin Dalal School of Entrepreneurship and Family Business Management. Students in the Entrepreneurship & Family Business, Marketing, and other streams can take PG, UG, diploma, and other courses at Pravin Dalal School of Entrepreneurship and Family Business Management.

BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT)

The Bachelor in Business Administration & Marketing program takes students into the technological and psychological aspects of business and marketing. This pogram includes intensive applied business training skills that focus on digital marketing, marketing research and analytics, sales and distribution, channel management and neuro marketing with an emphasis on marketing management, as well as new and emerging media and marketing analytics.

BBA (Marketing Management) Program – 3 years

ELIGIBILITY CRITERIA

• Candidate must have passed 10 + 2 or equivalent examination from a recognized board
• Minimum of 50% aggregate marks

Intake- 420

Fees – INR 7,00,000 per annum.